“Fashion Challenges” Forum

28-29 November 2016 (Mon-Tue)
Theatre 1, Hong Kong Convention and Exhibition Centre

FASHION ASIA 2016 HONG KONG, a new initiative organised by Hong Kong Design Centre with the support of CreateHK and the HKSAR Government, combines insightful conversations, engaging interactions and cultural exchanges, reinforcing the city’s position as the Asian hub for fashion trade and business development.Kick-starting this year’s Business of Design Week (BODW), this inaugural two-day forum, themed “Fashion Challenges,” aims to spark dialogue and ignite inspiration amongst various members of the global fashion community. The business of fashion is changing at an unprecedented rate on local, regional and global levels. A new breed of creative visionaries and innovative entrepreneurs must forge ahead, while challenging norms in areas including retail, consumer engagement, image making and global branding.

Conceived with a holistic approach that embraces the entire fashion ecosystem, the forum brings together brand executives, designers, conscious entrepreneurs, image makers, merchandisers, buyers, marketers, strategists and creative leaders from various fields to provide actionable insights and innovative ideas for businesses as they navigate fashion’s ever-changing landscape.

Day 1 – Commerce Re-shaped

MONDAY 28 NOV 2016

Technology has drastically changed the face of retail and the fashion industry as a whole. Customers are now in the driver’s seat, and can dictate when, where, and how they consume products and information. As a result, companies have to re-visit and re-shape their business models and constantly innovate. Day 1 will address some of the major topics that are challenging the fashion industry today: creativity vs. commerce, perception vs. reality, a fashion ecosystem in flux, the power of influence, the new attitude in China and much more.

09:45 – 10:15 OPENING CEREMONY
10:15 – 11:00 OPENING SESSION:
IN CONVERSATION WITH LANE CRAWFORD
Andrew Keith, President
Joanna Gunn, Chief Brand Officer
Kelly Wong, General Merchandising Manager (Womenswear and Menswear)
Moderated by Caroline Issa, CEO, TANK Group

Over the course of its 165+ year history, Lane Crawford has been an anchor in the fashion retail scene in Hong Kong and Greater China. The highly regarded retailer discusses how creativity remains at the core of its strategy and how nurturing new design talent from Asia and abroad, has become one of its key drivers of growth.

11:00 – 11:15
COFFEE BREAK
11:15 – 12:00 PLATFORMS OF THE FUTURE
Chris Morton, CEO, Lyst
Simon P Lock, Founder & CEO, ORDRE
Rex Cheuk, Head of Tmall Global (Hong Kong, Macau & Southeast Asia)
Moderated by Guy Salter, OBE, MVO, Chairman of London Craft Week

The e-commerce market is changing rapidly thanks to the advancement of technology and rising competition. Now more than ever, online platforms and retailers need to constantly innovate and evolve in order to disrupt the status quo. This panel addresses the key drivers for success and challenges that lay ahead for major players.

12:00 – 12:45 INFLUENCING THE FASHION ECOSYSTEM
Ryuta Shiiki, CEO, Dream Link Entertainment (Tokyo Girls Collection)
Moderated by Jing Zhang, Fashion Editor, South China Morning Post

We go behind-the-scenes with Tokyo Girls Collection, one of the largest and most successful fashion events in Japan, known for its global vision that encompasses various platforms including TV airing, live streaming, e-commerce and KOL marketing.

12:45 – 14:00
LUNCHEON
(with PolyU & HKRITA Salon Show)
14:00 – 14:45 LEARNING AT THE EDGES
Presented by Fung Group
Dustin Jones, Executive Vice President & Managing Director, Macy’s China Limited
Simeon Piasecki, Director, Explorium (Fung Group)
Natasia Guo, Co-Founder, Yetang.com
Moderated by Richard Kelly, Chief Catalyst, Fung Academy

Re-invention is often about edging outside your comfort zone, asking questions and creating new rules. In this session, Fung Group discuss the dynamics of retailing by sharing successful case studies from emerging brands and established players.

14:45 – 15:30 SOCIAL MEDIA – MEET THE INFLUENCERS
Tina Leung, Fashion Creative
Bryanboy, Blogger
Tommy Ton, Photographer
Moderated by Caroline Issa, CEO, TANK Group.

Love them or hate them, social media influencers are a vital part of fashion’s new culture. Meet the style influencers dominating feeds around the world, as they discuss artistic collaborations, commercial opportunities and staying authentic.

15:30 – 15:45
COFFEE BREAK
15:45 – 16:30 SHIFTING COMMERCIAL LANDSCAPES
David Hadida, CEO. Tranoï
Fan Yang, Founder and CEO, YCO Foundation (Coda Showroom)
Moderated by Guy Salter, OBE, MVO, Chairman of London Craft Week

Tradeshows and showrooms are undergoing change to adapt to new economic realities. This panel of industry heavyweights addresses topics such as evolving business models, technology advancements and the delicate balancing act of promoting creativity while sustaining profits.

16:30 – 17:15 THE NEW CHINA ATTITUDE
Xander Zhou, Menswear Designer
Ren Hang, Photographer

China’s influence continues to spread across international fashion markets thanks to a burgeoning youth culture dominated by style-savvy millennials. How can brands, retailers and the media connect with this new group of Chinese youth?

17:15
END OF DAY 1 PROGRAMME
Day 2 – Brand, Image & Media

TUESDAY 29 NOV 2016

Accessing information at your fngertips, which Bill Gates famously spoke about in 1995,has now become our new reality. As we enter the age of information overload, social media has enabled and empowered people (both institutions and individuals alike) all over the globe to create their own content. Anyone can become a photographer, stylist, editor, brand, designer, curator or image-maker. Day 2 examines how we communicate in a tech-driven, highly-connected world and the importance of storytelling, experience, relationships, partnerships, sustainability, subcultures, and more.

09:45 – 10:15 OPENING REMARKS
10:15 – 11:00 OPENING SESSION:
A DIALOGUE WITH MATCHESFASHION.COM
Tom Chapman, Co-Founder & Chairman
Moderated by Caroline Issa, CEO, TANK Group

Navigating their business based on customer’s needs has enabled MATCHESFASHION.com to evolve into a global luxury fashion retailer driven by technology. Their platform has served as a launch pad for some of the most exciting new international fashion designers. The innovative retailer discusses how their unique edit and belief in story telling has translated into global success.

11:00 – 11:15
COFFEE BREAK
11:15 – 12:00 DESIGNING SUSTAINABLY
Christopher Raeburn, Fashion Designer
Burak Cakmak, Dean, School of Fashion, Parsons School of Design
Johanna Ho, Fashion Designer
Moderated by Christina Dean, Founder & Board Chair, Redress

Green is officially the new black in fashion as sustainability has transitioned from a hot topic into a necessity for today’s brands and designers. This panel will discuss the future of sustainable design, its challenges and impact on future generations.

12:00 – 12:45 PARTNERING FOR SUCCESS
Deborah Cheng, Chief Commercial Officer, I.T
Stefano Martinetto, CEO, Tomorrow Showroom
Stefano Pizzuti, Senior Vice President, Central Marketing Group
Moderated by Caroline Issa,CEO,TANK Group

Enduring partnerships have formed the basis of many of the industry’s most successful businesses. This panel of experts discusses the secrets behind their own successful partnerships, from forming appropriate distribution networks to localisation and overcoming cultural barriers.

12:45 – 14:00
LUNCHEON
(with PolyU & HKRITA Salon Show)
14:00 – 14:45 POWER OF VISUAL COMMUNICATION
Wing Shya, Photographer
Theseus Chan, Creative Director, Work Pte Ltd. (WERK Magazine)
Moderated by Jing Zhang, Fashion Editor, South China Morning Post

The visual language is becoming more important than ever thanks to its ability to transcend cultural barriers. Two of Asia’s pioneering and most successful image-makers discuss how to build a connected world through the power of the visual image.

14:45 – 15:30 THE LANGUAGE OF INDEPENDENT BRANDS
Saloni Lodha, Founder & Fashion Designer, SALONI
Mark Cho, Co-Founder, The Armoury
Peter Cheung, Strategic Marketing Expert
Moderated by Divia Harilela, Editor and Founder, The D’Vine

It’s every independent designer or retailer’s dream to go global, but the path to success comes with many challenges. This panel provides insight on building a global brand from Asia and the necessary tools required from marketing and communications to technology.

15:30 – 15:45
COFFEE BREAK
15:45 – 16:30 SUBCULTURE OF HYPE
Kevin Ma, Founder & CEO, Hypebeast
Yoon, Visual Director & Designer, AMBUSH® Inc
Eugene Tong, Stylist
Moderated by Caroline Issa, CEO, TANK Group

Fashion subcultures such as punk, hip-hop and streetwear have now been legitimised by the luxury fashion world. In this session, we sit down with the individuals who have played a starring role in creating subcultures while influencing popular fashion.

16:30 – 17:15 CLOSING SESSION: IMAGE MEANS BUSINESS
Patrick Li, Creative Director, Li, Inc. & T: The New York Times Style Magazine
Jason Wu, Fashion Designer
Moderated by Caroline Issa, CEO, TANK Group

Investing in the creation of a meaningful visual language can have significant impact on business, especially in the fashion world.
Acclaimed creative director, Patrick Li and celebrated fashion designer, Jason Wu discuss the importance of brand image in the current market.

17:15
END OF DAY 2 PROGRAMME