Yushan Li is a BA and MA Fashion graduate of Central Saint Martins. In 2013, he won the Alcantara® Graduate Award with his outstanding work and internship experience at John Galliano and Alexander McQueen. He was invited, as an emerging artist, to collaborate with lane Crawford for their “World Traveler” project. Yushan’s MA collection was fully funded by Isabella Blow Foundation Group and was showcased in London Fashion Week in 2015. After his graduation, he was invited by Kanye West to work as a menswear designer for YEEZY in Los Angeles. In 2016, Yushan and Jun Zhou founded PRONOUNCE in Milan and later opened their studio in Shanghai.