Kelly Wong is the General Merchandise Manager of Asia’s iconic luxury department store Lane Crawford, overseeing the Womenswear and Menswear departments. She is responsible for identifying fashion trends, scouting new brands, buying and securing compelling products.
Ms. Wong brings close to 10 years of experience in the fashion industry across buying & merchandising, and product category building to Lane Crawford. Some of Ms. Wong’s key achievements in the recent years include the launches of the Athleisure and resort boutiques at Lane Crawford. Additionally, she has contributed to the development of key essential categories, the newly revamped emerging Womenswear designer area in the Hong Kong flagship store, introducing a variation of “next generation” designers which has brought great energy and success to the overall fashion portfolio.
Ms. Wong graduated from University of Southern California and holds a BA (Hon) in Economics.