Natasia Guo is the co-founder of Yetang.com, China’s largest ecommerce platform for independent fashion. Prior to Yetang, Guo started a blog turn ecommerce, that focused on niche home decor and design. In 2016, Guo was named as one of Forbes’ 30 Under 30 in retail/ecommerce. Her company Yetang was named one of the most innovative companies in style by FastCompany in 2015. Guo was born and raised in California, and graduated from the University of California, San Diego with dual degrees in international studies and art history.