Celine Kwan is the founder and creative director of her eponymous label, which was founded in 2021. The Central Saint Martins graduate draws inspiration from her diverse upbringing in Hong Kong and the UK to create a colourful and energetic take on classic womenswear. Driven by the core values of ethical manufacturing and sustainability, her work explores the possibilities of where fashion and technology can meet. The brand shows at Paris Fashion Week and has gained the attention of major publications such as Vogue UK and Madame Figaro Hong Kong, as well as celebrities including Bella Poarch, Melanie Martinez and Lizzo who have commissioned multiple custom pieces.