DEMO

Derek Chan

Founded by Hong Kong designer Derek Chan in 2014, DEMO is a fashion label that redefines masculinity and femininity, dismantles gender boundaries, and brings together philosophy and poetry in designs created to defy expectations. The aesthetics and attitude exuded in Chan’s work are beyond imagination. The brand’s signature style of soft masculinity is brought to life with handmade embellishments and embroidery, rich textiles such as tweed, and classical elements that are contrasted with contemporary styling to subvert stereotypes. The label showcased its SS23 collection at CENTRESTAGE ELITES 2022, organised by the Hong Kong Trade Development Council.