PONDER.ER

Alex Po and Derek Cheng

PONDER.ER is the brainchild of creative duo Alex Po and Derek Cheng. The pair met while studying at Central Saint Martins and formed a creative partnership in 2019 with the intention of challenging gender stereotypes and questioning social norms. The label’s striking gender-fluid designs are centred around the examination and dissemination of stereotypes and conventions and invites wearers to experiment and explore their own identities. The brand has collaborated with the Hong Kong Ballet and was featured on Vogue Hong Kong’s “The Next List 2020”. It was also awarded the Yu Prize 2022 Grand Award in partnership with Li-Ning, and its AW22 collection was nominated for Best Fashion Collection in Wallpaper*’s China Design Awards in 2022. In 2023, Po and Cheng were featured in Forbes Asia’s 30 Under 30 List and Prestige Hong Kong’s 40 Under 40 List.