Blindness

JiSun Park & KyuYong Shin

Seoul-based designers KyuYong Shin & JiSun Park launched BLINDNESS with a vision to upend traditional male and female wardrobes. A LVMH Prize semi-finalist, the brand showcases experimental genderless collections, presenting elements with social messages that question the border between menswear and womenswear. BLINDNESS challenges gender stereotypes and sees fashion as a medium to express cultural and social ideas.