Goom Heo grew up between Jinju, South Korea and Illinois, USA. She studied at Central Saint Martins, where her graduate collections earned her multiple accolades including the L’Oréal Young Talent Award and L’Oréal Professional Creative Award in 2017 and 2019, respectively. In February 2020, she made her debut at London Fashion Week under the Fashion East collective. Her collections challenge gender norms and are known for their individualistic style.