KWK by KAY KWOK

Kay Kwok

Founded in 2013 by Hong Kong designer Kay Kwok, KWK by KAY KWOK is a London-based fashion brand known for its genderless, digital, and experimental collections. Challenging conventions and stereotypes, KWK is unapologetically avant-garde and futuristic, creating a space where subcultures thrive and new-age identities emerge.

Being the first Hong Kong menswear designer to showcase at London Fashion Week, Kwok received acclaim from New York Times fashion editor Suzy Menkes for his debut collection. His unique design perspective has led to collaborations with international brands and artists such as Sony, Nike, Dormeuil, Beyoncé, Bjork, Aaron Kwok, Karen Mok, Coco Lee, Joey Yung, and many more. Notably, Kwok is the first Hong Kong designer invited to create custom looks for Beyoncé’s 2024 Renaissance world tour.