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Building Your Own Brand Blueprint

Kay Kwok ・ Founder and Creative Director, KWK by KAY KWOK
Liushu Lei ・ Co-founder and Creative Director, SHUSHU/TONG
Tracey Cheng (Moderator) ・ Vice President of Merchandising Planning and Business Development, I.T

Agility, flexibility, and innovation are key to staying successful in the fashion industry. Two established designers unveil their unique brand strategies and how celebrity collaborations have helped them carve their own niche.

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