Nicolas Morineaux manages the operations of Galeries Lafayette China from Shanghai, spearheading the strategic expansion and positioning of France’s most iconic department store in one of the world’s most dynamic markets. Over the past 20 years, this industry veteran has held key roles with prestigious groups like LVMH and Richemont in the Asia Pacific region and the United States. He has worked across a diverse portfolio of 12 premium and luxury brands, including Celine, Loewe, and Rimowa, consistently bridging creative vision with commercial strategy. This makes him a key player in shaping how designer brands resonate with evolving consumer expectations.