FASHION ASIA HONG KONG has always been enthusiastically discovering exceptional local emerging designers in the industry, which shares the same vision with I.T’s commitment to bringing influential and creative fashion brands to the Greater China region. In 2023 and 2024, FASHION ASIA HONG KONG teamed up with I.T for two consecutive years to host the Hong Kong Showroom & Pop-up Spaces exhibition at the I.T One Hysan Avenue flagship store, aiming to inject vitality into the fashion industry and create unique exhibition spaces for the local rising stars.
Over these two years,, the “Hong Kong Showroom” showcased ten cutting-edge Hong Kong fashion design brands, carefully selected by I.T’s experienced fashion buyers to highlight the emerging power of Hong Kong fashion design.
- 2023 participating brands: CHRISTIAN STONE, CODA, KARMUEL YOUNG, TAK L., and VANN
- 2024 participating brands: Cafuné, KOWLOONCITYBOY, REDEMPTIVE, Wilsonkaki, and YMDH (YOU MAKE DADDY HAPPY)
In addition, FASHION ASIA HONG KONG also introduced the “Pop-up Spaces” exhibition at the venue, showcasing the outstanding works of local fashion design students and graduates from Hong Kong Design Institute, Hong Kong Polytechnic University, Technological and Higher Education Institute of Hong Kong and Caritas Bianchi College of Careers.
