Bosse Myhr is Director of Buying – Menswear, Womenswear and Childrenswear at Selfridges, steering the retailer’s fashion vision across all stores and online. Starting on the shop floor of a Hamburg boutique, he moved to Paris at 19 as Commercial Assistant at Comme des Garçons on Place Vendôme. In 2004, he joined Dover Street Market in London, spending nine years across merchandising and aiding the DSM Ginza Tokyo launch.
Joining Selfridges in 2012 as Buying Manager for Women’s Designer Wear, he shaped the iconic 2nd-floor redevelopment, cementing its modern luxury identity. Rising through roles in homewares and technology, he was appointed Director in 2019. Key launches include Kith, Skims, Dior × Jordan, Loewe’s Howl’s Moving Castle, NIKE, Jacquemus 24/7, and Casablanca’s Casa Air, driving sports and activewear growth. He pioneered experiential concepts like The Cinema at Selfridges, Land Rover Defender and DeLorean installations, and expanded menswear tailoring and made-to-measure. With global experience, Myhr leads with curation, innovation and sustainable vision.
