Jonathan Yee co-founded Manifesto Magazine in 2011, the only English unisex fashion magazine based in Hong Kong with significant exposure in the international fashion landscape. In November 2023, Yee was appointed as the Fashion & Creative Director for Vogue Hong Kong. Besides running the magazine, Yee provides fashion and retail product consultation for clients including Bottega Veneta Hong Kong and Macau, Ermenegildo Zegna Asia Pacific, and Celine Hong Kong and Macau. In the commercial sector, he is also appointed as a styling consultant for the VIC programme at Bottega Veneta and Hermès men’s universe.