Lv Xiaolei (Madame Lv) brings over 25 years of experience in China’s fashion industry, with a longstanding commitment to supporting and promoting Chinese creative design talents. As the doyenne of Shanghai Fashion Week, she has played a pivotal role in the relaunch of the Shanghai Fashion Designers Association. The association aims to establish an internationally influential platform for Chinese fashion talent, creating a window for the world to see and appreciate Chinese design.