ROKH, founded by designer Rok Hwang, is a London-based fashion house known for its architectural precision and innovative, transformable designs. Born in Seoul, raised in Austin, and trained at Central Saint Martins in London, Hwang bridges global sensibilities with meticulous European craftsmanship. His experience under Phoebe Philo at Céline, followed by creative roles at Louis Vuitton and Chloé, shaped ROKH’s distinctive aesthetic: deconstructed tailoring and engineered silhouettes that merge elegance with adaptability. Debuting at Paris Fashion Week in 2019, ROKH earned the 2018 LVMH Prize Special Prize, affirming its creative and commercial potential. Its global collaboration with H&M in 2024, with a 95% sell-through in three days, proved its commercial appeal while retaining aesthetic integrity. ROKH leads a new wave of luxury, defined by construction, narrative, and innovation, with a growing presence in global markets through ready-to-wear, accessories, and future category extensions.
