Zephyr Liu

CEO Asia, ba&sh

Zephyr Liu, Asia CEO of ba&sh and the driving engine behind the Luxury Parisian house over the recent years, has always been a fashion veteran with a sharp eye on expanding businesses in Asia strategically. Her experience accumulated from managing international fashion brands in building up a solid presence in brick and mortar to implementing the pioneering fashion ecommerce platform in China market during her tenure working in Glamour Sales under Alibaba Group. Her previous experience in engineering the development of Coach in China and her retail and commercial real estate expertise from JLL and TCBL Consulting has shaped Liu to become an all-rounded entrepreneur in the fashion world.