Guiom Lee is the Publisher and Editor-in-Chief of DAZED KOREA, where he has transformed the magazine into a leader in cultural trends and celebrity collaborations. With a background in esteemed publications like Esquire and L’OFFICIEL, Lee founded and creatively directs the concept store MOTH. He acquired DAZED’s license and established DAZED KOREA in 2007, evolving it into a coveted media brand known for innovative content and luxury brand partnerships. Lee is instrumental in linking global luxury brands with leading K-pop stars like BTS, BLACKPINK, and G-Dragon. Frequently attending major fashion weeks in New York, Paris, Milan, and London, Lee also influences the choice of brand ambassadors for elite labels like Prada and Louis Vuitton. His digital ventures include expanding DAZED Korea’s presence on YouTube and Instagram, further solidifying his impact in both the fashion and cultural industries.