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Danai Sorakraikitikul

Founder and CEO, ALIST

Danai Sorakraikitikul is a pivotal figure in Thailand’s luxury landscape, with nearly two decades of experience in shaping international brands’ growth in the Thai market. As the strategic mind behind ALIST, he has been instrumental in introducing and building iconic brands such as Jimmy Choo, Valentino, Alfred Dunhill, Leica Camera, and more. Known for his exceptional market insight and storytelling prowess, Sorakraikitikul has facilitated 30–40% annual growth for many brands in their early years.

His expertise extends beyond fashion, influencing sectors like cameras, lifestyle, and design. He is also the creative force behind the original Thai brand DISAYA, showcasing his skill in building brands from the ground up. Recently, he has ventured into hospitality and property development, leveraging his vision and connections to create new opportunities. Whether building brands or shaping experiences, he remains dedicated to elevating standards, inspiring people, and creating lasting value.

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