Kevin Ma founded Hypebeast, a streetwear and lifestyle-centred digital platform, in 2005. Originally a sneaker project, he launched the website while working in finance as a side project dedicated to his passion for fashion, music and street culture. In 2012, the site entered the world of retail selling fashion editor favourites while launching its first print magazine. Hypebeast has grown to become a multimillion-dollar business with over 40 staff members and 46 million page views per month.