ASAI

A Sai Ta

Central Saint Martins graduate A Sai Ta launched his label, ASAI, in 2017. His work interweaves Asian iconography with recognisably western tropes, and his designs explore intersections of race and culture, as well as shifting notions of identity. He was awarded a British Fashion Award in 2020 by the British Fashion Council. In 2019 ASAI Collaborated with LVMH brand FENTY by Rihanna for an exclusive capsule collection for Selfridges. His work is sold globally in stores including Joyce Hong Kong, Liberty London, Dover Street Market, Net- A-Porter and Opening Ceremony and has also been featured in leading publications such as Vogue, M le Monde, The New York Times, Dazed & Confused and i-D.