LỰU ĐẠN is a luxury menswear label established by designer Hung La in 2021. A first-generation Vietnamese American residing in London, La pursued his passion for fashion design at the Royal Academy of Fine Arts in Antwerp. Upon graduating, he landed a role at Balenciaga under Nicolas Ghesquière, and later worked alongside Phoebe Philo at Céline. In 2016, La, together with his partner Léa Dickely, launched the luxury womenswear label Kwaidan Editions. The name LỰU ĐẠN is inspired by La’s Vietnamese heritage, combining the words for “Pomegranate” and “Bullet” to form a colloquial expression meaning “Dangerous Man.” The brand respects heritage and generational sacrifice while celebrating the creation of new legacies as its community breaks free of tropes and expectation.
