Sophia Yu is the Managing Director and Publisher of SCMP Hearst, where she spearheads brand development, business strategy, and editorial direction for five premier lifestyle media brands in Hong Kong: Cosmopolitan, ELLE, Harper’s BAZAAR, Esquire, and ELLE Men. Under her leadership, these brands have evolved into multimedia powerhouses, combining strong print legacies with a rapidly expanding digital presence. Today, they collectively reach over 4 million monthly digital users and boast a social media following exceeding 3.5 million. Yu joined the South China Morning Post Group in 2011 and has since held key leadership roles at both the South China Morning Post and SCMP Hearst, a joint venture between SCMP and Hearst International. With a career that began in advertising before transitioning to media, she has built a reputation as a dynamic leader, excelling in senior regional roles across Asia Pacific.
