Sophia Yu is the Managing Director and Publisher of SCMP Hearst, where she spearheads brand development, business strategy, and editorial direction for six premier lifestyle media brands in Hong Kong: Cosmopolitan, ELLE, Harper’s BAZAAR, Esquire, ELLE Men and the new quarterly title, EsquireNEXT. Under her leadership, these brands have evolved into multimedia powerhouses, combining strong print legacies with a rapidly expanding digital presence. Today, they collectively reach over 4 million monthly digital users and boast a social media following of nearly 4 million. Sophia joined the South China Morning Post Group in 2011 and has since held key leadership roles at both the South China Morning Post and SCMP Hearst, a joint venture between SCMP and Hearst International. With a career that began in advertising before transitioning to media, she has built a reputation as a dynamic leader, excelling in senior regional roles across the Asia Pacific.
