Laura Weir

Chief Creative, Selfridges

Laura Weir is currently the Chief Creative at Selfridges, leading the business on creative vision and strategy. Based in the UK, Weir is an accomplished author, journalist, and creative director. She had held influential positions, such as Editor-in-Chief of the London Evening Standard’s weekly supplement and senior editorial roles at British Vogue and The Sunday Times. After departing from the Evening Standard in 2019, she established her own consultancy, working with high-profile clients such as The Stack, Selfridges, Bottega Veneta, Snapchat, and Soho House on creative and communications strategies. Weir has also contributed to the British Fashion Council Press Committee, the BAFTA EE Rising Star jury panel, and serves as an advisor for Earnt, a philanthropic startup.