Chinese designer Xiaolin Song graduated from the London College of Fashion and founded her fashion brand WMWM in Shanghai in 2015. With her unique fashion vision, her collections have been widely featured in famous international magazines, including VOGUE, i-D, and DAZED.
WMWM is known for exploring the beauty of contrast. By blending sharp, precise tailoring with soft, quiet colors, the brand creates a style that is introverted, detached, and independently chic. It beautifully balances inner sensibility with outward calmness, presenting a “cold-toned romanticism” that is intellectual and filled with a touch of rebellious humor. Song also brings the Eastern philosophy of balance into modern fashion. Instead of using heavy decorations, WMWM focuses purely on clean shapes and the beautiful touch of fabrics, bringing a calm and meaningful look to the modern wardrobe.
