Samy Redjeb, General Manager Asia Pacific at Longchamp, detailed the ethos of community and connection behind the iconic French maison. Moving away from the cold and traditional rules of luxury, he shared how the brand prioritises joy, playfulness, and authentic community bonding over simply racing to open new doors. Samy reminded us that the future of luxury is deeply personal. It is about protecting heritage and passing those beautiful memories to the next generation.
