Samy Redjeb is the General Manager Asia Pacific for Longchamp, bringing over 25 years of definitive expertise in the luxury, lifestyle retail, and e-commerce sectors across Asia. He possesses a highly proven track record in strategic business development and brand management.
Prior to Longchamp, he served as Managing Director for Greater China at Bluebell Group. He successfully orchestrated the operations of over 40 luxury and lifestyle brands, including Brunello Cucinelli, Manolo Blahnik, and Acne Studio, across a robust network of retail, wholesale, travel retail, and e-commerce channels.
Earlier, he held leadership positions at Sagem Telco part of Safran Group. This experience enriched his cross-disciplinary acumen, continuing to shape the modern high-end consumer market.
